Over the last 30 years, many of us have watched as the human supplement
business has exploded into an immensely profitable enterprise. More and
more, people are hearing about echinacea, taking shark cartilage for
joint problems, forgetting their morning gingko biloba or thinking
about popping some St. John’s wort when they have the blues. As with so
many product categories, the popularity of natural supplements for
humans has begun to bleed into the pet industry, particularly in the
past 10 years. Pet Product News International invited a panel of
supplement industry experts to discuss this growth, some of the
challenges the industry currently faces, and the future of this product
category. Pet Product News International: What exactly makes a
supplement natural? Obviously it’s the ingredients, but should it also
be the ingredient sources and even the processes?
