Retailers are taking advantage
of natural and traditional trends in outdoor bug elimination.
By Lizett Bond
As enduring historical foes of civilization, the flea, the
tick and the mosquito are durable pests equipped with their own armory
of unique weapons to plague humanity and pets, sometimes literally,
with infestations, diseases and bloodthirsty bites.
A plethora of products exist for waging war and industry
professionals agree that the best way to eradicate these adversaries is
to launch a three-pronged crusade.
“You start with the pet, the topical, but you have to treat
everything, which means the environment too,” said Scott Click, general
manager for Tomlinson’s Feed and Pet with six locations in the Austin,
Texas area.
Preventing fleas and ticks from populating is an effective
means of management, Click said, adding that insect growth
regulators interrupt the life cycle, thus preventing the development of
bloodthirsty adults.
In situations where lawns become infested, Click recommended
broadcast treatments, such as Hi-Yield Lawn Granules, to kill the
existing outdoor infestations.
“Sprinkle the lawn and it goes down into the soil and kills
the bugs,” he said.
Along those lines, Jeff Luedke, registration and product
specialist for VPG, Inc. of Bonham, Texas, said this year the company
will introduce Hi-Yield Bug Blaster Bifenthrin 2.4 percent in
ready-to-spray and concentrated forms, and Hi-Yield Bug Blaster II Turf
Insect Control for outdoor flea and tick management.
For customers preferring a natural, anti-pesticide approach,
diatomaceous earth is effective and acts as a desiccant to destroy the
exoskeleton of the flea, said Claudia Loomis, owner of Cherrybrook
Premium Pet Supplies in Bedminster, N.H. But owners must be
conscientious in the application of this product, she added.
“As an outdoor treatment it works well, but if there is wind
or a rainy day you have to be diligent in treating your yard” she said.
Loomis added that while the best defense is protecting the pet
itself, treatment of a small yard may be effective when used in tandem
with topical, but even in a treated yard, a dog coming back from a hike
or a day at the dog park may be bringing fleas or ticks back on its
body.
“It’s difficult [because] the technology hasn’t been perfected
and I don’t know if we should spray chemicals all over the yard,” she
said. “I think the first line of defense is treating your pet.”
Likewise, William Kaiser, owner of
Pampered Pupz in
Libertyville, Ill. agreed that treating the lawn alone to prevent flea
and tick infestation isn’t necessarily the best option.
“We recommend two different approaches,” he said. “One is an
internal type of flea and tick protection, like Frontline for example,
which is absorbed into the bloodstream.”
In addition to those products, Kaiser suggested a topical
product to kill the fleas already on the dog for heavier infestation
areas.
Pet owners must be cautious when using a chemical spray in the
yard, as these products have the potential to be absorbed through the
paws or ingested should a dog eat the grass, Kaiser added.
“I am not a fan of any type of pesticide in the yard for that
reason,” he said.
With that in mind, nematodes are an effective and
chemical-free method of destroying fleas and ticks outdoors. These
parasitic roundworms live in the soil, attacking flea larvae. A natural
means of controlling insects, nematodes live inside the host larvae,
killing it and laying their own larvae, which then multiply to search
out more prey.
“They work really well, particularly in areas that are wet
because they need moisture to keep growing,” Click said. “So early in
the season, when it’s wet, the nematodes do pretty well and will very
naturally kill the fleas and bugs in the yard.”
Killing the flea larvae in the soil is critical to a
successful flea treatment program, ensuring that pets are not
reinfected every time they go outside, said Anne McMahon, vice
president of Yard Lover, an E-store based in Harrisonburg, Va..
“The appeal to pet owners is that the nematodes are effective
but completely chemical free and harmless to pets and people,” McMahon
said.
Some essential oils have properties known to repel various
insects. Derived from the natural chemical makeup of plants, these oils
are used to harness inherent defenses and properties to create an
effective non-chemical treatment. According to Mike Mockler, brand
manager for the Brampton Company, Vet’s Best Flea and Tick Yard and
Kennel Spray is designed for attachment to a garden hose and sprayed
across the yard or kennel. Formulated from a blend of peppermint and
clove oils, the spray kills fleas, flea eggs and ticks naturally by
breaking down the protective barriers surrounding the flea egg itself
as well as the waxy coating of adult fleas, according to the
manufacturer.
“It works a little faster on the adult fleas because it breaks
down that waxy outer barrier,” Mockler said.
Cedar has been used for thousands of years as an insect
repellent and MQ7 Vice President Edward Mukai said the Golden,
Colo.-based company’s MQ7 Green Science Indoor/Outdoor insect control
utilizes scientifically modified cedar oil and other plant-based
ingredients. He noted that the product is all natural, non-toxic and
safe to use around children.
“It can be applied indoors, directly on pet bedding and you
can spray it outdoors in the yard,” he said. “MQ7’s Green Science
Mosquito Outdoor Control is a hose-end spray concentrate for backyards,
gardens and lawns. Utilizing modified cedar oil as its main ingredient,
it is non-toxic, all-natural and the effects last up to three months.”
“It is very difficult to eradicate a mosquito population
because for every mosquito you see flying around, there are 100 in the
egg stage so it is not only important to repel, you have to eliminate
the egg stage,” Mukai added.
Various other manufacturers also offer cedar-based pest
control products. VPG, Inc. offers Natural Guard Lawn Shield Insect
Repellent, a cedar-based repellent for fleas, mosquitos, chiggers and
other pests formulated to create an irritant scent barrier, according
to Luedke.
Fleas and ticks aren’t the only outdoor pests pet owners have
to watch out for. Mosquitoes can make time in the yard downright
uncomfortable for both pets and people, and Loomis said she prefers
Best Shot from Best Shot Pet Products as a mosquito repellent. She
noted that Farnam's Flys Off is very popular with her dog show
customers during the summer months when shows are often held at outdoor
venues.
“Flea and tick products don’t always protect against flies and
mosquitoes,” she said.
Getting at the root of the problem by attacking mosquito
breeding grounds is also an option consumers may consider. B.t
isrealensis is a naturally occurring bacterium that is toxic to
many species of insect, including mosquitos. When placed in birdbaths,
ponds and standing water, products formulated with this bacterium kill
mosquito larvae and are safe for wildlife and pets, according to Craig
Harmer, product manager for Gardens Alive in Tipp City, Ohio.
Many other options for outdoor pest control exist, from
“natural” control methods to chemical lawn treatments. Retailers
seeking to offer these products may choose to pursue various marketing
strategies. Click noted that when a customer comes in looking for pest
control products, he will first ask what type of product they are
looking for and then direct them according to those requirements.
Yardlover offers both organic and non-organic products and
McMahon agreed that preference for either type of product is a matter
of customer inclination.
“We have not noticed any difference in customer satisfaction
between organic and non-organic users,” she said.
At Pampered Pupz, Kaiser said he has not observed a movement
towards green and organic products, adding that most pet owners use
what is recommended by local veterinarians.
“I think a lot of the vets in this area are sticking by what
they have been used to and we don’t argue with the vets,” he added.
Luedke suggested retailers market products that appeal to
these two general user groups.
“There seems to be a shift to more natural and organic
product, but these shifts are limited to certain areas of the country,”
he said. “The interest seems strong, but the purchase of these products
is still not as strong as the interest.”
“It’s different customers who have a different approach
on how to keep pests under control in their yard,” he added.
However, in between these two groups lies a middle ground,
Mockler said.
“There are the two extremes but there is also the blend of the
two that want to use the traditional spot on pesticides but are looking
for a little something extra,” he said. “They don’t want to add more
pesticides, are looking towards a more natural route and go a hybrid of
the two.”
It boils down to choice of arsenal for maintaining the battle
lines and matching the tenacity of the enemy.
“Just as you have to be diligent about flea control for your
dog and home, you have to be diligent about how you are treating your
yard,” Loomis said.
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