**** Do to Wild Salmon's natural life cycle and our commitment to use the freshest fish possible,  the texture and color may change during the season. ****

 

Salmon have a 4 year life cycle.  Eggs hatch in upper rivers, salmon fry grow 1-2 years then make it out to sea and live for 2-3 years in the open ocean then return to the exact place to spawn and eventually die.  During this cycle we use salmon caught in the open ocean and fish caught before entering the river.  Salmon caught in the open ocean are feeding on krill (baby shrimp) so there meat is reddish and fatty.  Then before they enter the river they stop eating and the meat turns slightly pinkish and are less fatty (much leaner- so fish is much lighter in color) , but same nutritional value regardless of the color. 

 

Any company selling Salmon treats with constant color and texture most likely adds color or additives to keep the color and texture consistant.  Since SALMON PAWS have made a commitment NOT to add food coloring, this texture and color of our product may change from time to time. Still the finest SALMON MEAT (center cut of the sock-eye salmon , caught out of the pristine waters of Alaska!

See the lifecycle here...