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Ascenta Press Release Print E-mail

Ascenta places consumer safety first with PCB levels significantly below the most stringent guidelines.

March 3, 2010, Halifax,NS – Ascenta Health Ltd., developer of NutraSea, the leading omega-3 fish oil supplement line in Canada, provides complete transparency to consumers regarding the safety of its products, an important reassurance in light of a PCB contamination level lawsuit filed yesterday against other industry players.

The lawsuit, filed in a California court against several fish oil manufacturers whose products contain high levels of contamination with polychlorinated biphenyl (PCB) compounds, brings to light the importance of purity and quality in a fish oil supplement.

Ascenta’s highly purified omega-3 fish oil supplements go through a strict third-party quality testing program called Pure Check. Through Pure Check, each lot of product is tested for contaminants such as PCB’s, mercury and dioxins against the most rigorous safety standards and the test results are posted on the company’s website for consumers to see. Ascenta is the only company in the industry to provide this level of reassurance and transparency to consumers.

"We're pleased to carry NutraSea, Ascenta’s high quality, ultra-pure fish oil," said Rob Maru, Vitamin Expert at The Vitamin Shoppe, a leading North American vitamin and supplement retailer. "Ascenta offers consumers a way to check the results of PCB testing right on line, which can comfort many consumers."

“Scientific research has proven that omega-3 is essential to maintain overall health, cardiovascular, mental and joint health” said Marc St-Onge, Ascenta’s President and CEO. “Fish oil is the best source of omega-3 and consumers need to know that a highly purified fish oil is safe to consume, even during pregnancy. The levels of contaminants found in a good quality fish oil supplement are far less than what is found in fresh fish” adds St- Onge. The California’s Environmental Protection Agency’s Proposition 65 safe harbor level guidelines regarding no significant risk levels for carcinogens and maximum allowable dose levels for chemicals causing reproductive toxicity identified a PCB maximum intake of 0.09 micrograms per day. A 2002 Health Canada fish and seafood survey confirms that fresh fish, such as a serving of wild salmon, contains 0.495 micrograms per day of PCBs.

In our natural world, man-made pollutants are persistent and have accumulated to the point where they can be found in virtually any ecosystem or food chain. Consumers should make efforts to reduce exposure by choosing highly purified products. Ascenta’s omega-3 supplements are an industry leader for purity. The levels of PCB’s in Ascenta’s products can only be identified using sophisticated analytical instruments that can detect down to parts per trillion. On average, the level of PCBs in a serving of Ascenta’s product is only 0.005 micrograms per day, well below the Prop. 65 maximum allowable level.

About Ascenta Health Ltd.

Ascenta Health Ltd. is a leading developer of natural health products. Ascenta is headquartered in Dartmouth, Nova Scotia, Canada. The company develops, produces and markets omega-3 supplements for human and animal health. Its human products under the NutraSea brand have a dominant 43 per cent share of the Canadian market. Ascenta products are sold throughout North America, Europe and Asia.

Learn more about Ascenta Health Ltd.
 
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